of buyers viewed three to five pieces of content before contacting a sales rep while another 24% viewed five to seven pieces, according to the 2019 B2B Buyers Survey Report from Demand Gen Report.
It’s about standing out and standing up
In a world of 6,000 tweets a second and 11 billion endorsements on LinkedIn, you need a smart, targeted campaign to break through and resonate with your prospects and customers, plus industry influencers, analysts, media and others instrumental to growing your business.
Leveraging digital, print and IRL, we work with you to develop and implement a customized content marketing strategy and plan that will get you on the map and then help you make the short list.
The program could include:
- Owned, paid and earned media—websites, blogs, social media, social ads
- Influencer outreach–media coverage, analyst coverage
- Thought leadership–original research, whitepapers/ebooks/ebriefs, webinars, podcasts
- Marketing and business development support—case studies, video testimonials, email campaigns, sales materials, product webinars
- Events—sponsorships, speaking, workshops