Content Marketing
for the Customer Journey

Increase awareness and preference.
Generate leads and sales.
Enhance customer experience and engagement.

Customer Journey
87%

of buyers choose a company that provides “ample, relevant information” to guide them through all stages of their buyer journey.

We are a strategic content marketing firm that builds brands and business results. We collaborate with clients to develop and deliver:
  • right messages
  • right audiences
  • right channels
  • right times
to attract and retain customers. We engage and inspire other stakeholders, too, including employees, investors and partners.

Services

We create and implement content and communications strategies and programs
along the entire customer journey.

Benefits:

Connect at each stage of the buying cycle

Improve customer experience [CX]

Build customer engagement

Cultivate repeat business, cross-sell and up-sell

HALF!

of all B2B buyers said they now rely more on content to research and make purchase decisions


What our clients are saying

“Lois has done an outstanding job as a writing coach for Diamond. Through one-on-one and group coaching sessions, Lois has improved our technology consultants’ ability to communicate effectively with our business clients and to skillfully write about the intersection of technology and business.”

Kyle Klimoski / instructional designer, Diamond Management & Technology Consultants

“Lois has, from the beginning, been critical to our organization and its success. She has the special ability to get to the truly important idea that has to be communicated and she does so in a collaborative way.”

Jane Horowitz /chief operating officer, National Alliance for Health Information Technology

“Padovani Communications has been an integral part of establishing our brand and building our business since the GE Healthcare Financial Services vertical was created in 2002. Lois draws out and focuses on the most persuasive angles that resonate with our healthcare targets.”

Deia Campanelli /communications director, GE Healthcare Financial Services


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